We don’t want to nag, but there are certain things to think about when it comes to personalised beer labels. Is our brand being correctly represented? Are we maximising the visibility of our product? Do our bottles have a louder singing voice than their neighbours? Are we adhering to all legal guidelines? (Yes, such things do exist.) These straightforward dos and don’ts can assist you in staying on track.
Carry it out. That is not something you should do. It sounds obnoxious. It’s not the case. It’s crucial, and it might help your sales skyrocket. Your custom beer labels deserve the finest, and four generations of printing experience have taught us pretty much all we know about making your product stand out on the shelves. We’d want to share it with you since we’re feeling generous.
- Enhance the look of your personalised beer labels with ornamental effects.
We’ve spoken about the advantages of embossed printing and hot foil stamping previously, but it’s worth repeating since it provides a premium, handcrafted look that appeals to many shoppers. The label’s new roughness makes it extremely touchable, and once hands get engaged, the chance of a purchase skyrockets (and so does the spending allowance). And customization isn’t only for luxury or limited-edition brews; cost-effective options, such as printing white ink on metallized material to produce a foil look, allow you to make a unique container for a fraction of the price.
- Make the shelf more interesting by adding depth.
There are a plethora of materials to choose from; don’t settle for anything that doesn’t stand out. There are materials for any brand, from textured stocks to give your goods a luxury appearance and feel, to metallics that glitter beneath the lights, to high-performance films that can endure the environment. Select a material that sets you apart from the competition to ensure that your package is top-notch.
- Green is the way to go.
Into the natural world? Your consumer is most likely in the same boat. They’re buying craft brews, which implies quality ingredients are important. And if they’re purchasing local, it’s safe to assume that environmental issues are important to them, so shout it from the rooftops (and on your custom label) and increase shelf appeal by highlighting your product’s environmental advantages. Also, congratulations on doing your part of Custom Name Badges.
- Break the ABLA.
The Alcoholic Beverage Label Act, adopted in November 1988, mandates that any and all alcoholic beverages sold include a government warning of potential health concerns. You don’t want to be on the receiving end of a hefty fine (tens of thousands of dollars), so do yourself a favour and make sure you use the right warning. These are the guidelines. The Alcohol and Tobacco Tax and Trade Bureau (TTB) Labeling resource website is a fantastic location to go for information on beer label laws. We’re here to help, but we didn’t go to law school, so be sure to get legal advice.
