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The Difference Between Nofollow and Dofollow Links for SEO

SEO experts disagree about the value of nofollow links for search engine optimization (SEO). Some believe that nofollow links provide no benefit to search engines, while others believe that Google does not use nofollow links in its search algorithm. To understand the difference between dofollow and nofollow links, you must first understand why dofollow links are preferred over nofollow links by expert SEO company Gold Coast experts.

When you should use nofollow

If you are building links to pages on your site that are not important pages (or, in other words, not part of your natural search flow), then nofollowing them is an easy way to tell Google, Hey! This link isn’t important! Don’t count it! For example, most blogs have their archives set up as nofollowed links—because they don’t want their archive pages counting toward overall site importance.

If you are linking to content on someone else’s site, use nofollow. This includes both internal links (such as links within your own site) and external links (such as from a guest post on another website). If you want to link internally from one page of your site to another page on your site, you should use nofollow. External linking is actually pretty similar: if you are pointing readers off your site in a direction that doesn’t count toward your overall importance, nofollow it!


When you should use dofollow

Do you want to make money from your content? Then you need dofollow links. Google is a business, and they want you to use their search engine (and pay them). They provide value in return by sending people to your site (hopefully), but if you want more of those valuable visits then dofollow links are what’s needed. Do not use nofollow on any link that will send traffic to your site – it won’t work. Never create artificial links using nofollow or any other method; only ever link naturally. It should be obvious when someone has tried to manipulate a page rank; over time, Google will know which sites to trust. If you’re an SEO expert, there are plenty of ways to get high-quality backlinks without resorting to spammy tactics. If you’re not that, work with expert SEO company Gold Coast best to do.

Tips For Choosing the Right Link Type

When choosing between nofollow vs. dofollow links, always keep your target audience in mind—and think carefully about how you want to position yourself as an expert. A great way to identify what link type is best for you is to ask yourself if you want search engines (Google) to be able to follow that link, i.e., pass along your credibility by association. If so, then go with a dofollow link; if not, then go with a nofollow link. In general, it’s a good idea to have both types of links on your site—but use them strategically. 

For example, use dofollow links when linking to other sites from within your content or using them on pages where you are trying to establish authority. In contrast, use nofollow links when linking out from pages where you are trying to drive traffic back into your site or trying to encourage social sharing. As with all things SEO-related, there are exceptions and situations where one type of link might be better than another, depending on your goal. An expert SEO company Gold, knowing which approach will help you achieve those goals more effectively than others is key.