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Multilingual SEO: Mistakes You Should Avoid

If you’re a business owner trying to grow your company into an international market, you probably know that SEO is the key. The problem is that most small businesses don’t have the time or money to figure out the best way to do this. As such, they often make mistakes that prevent them from succeeding in their multilingual SEO strategy. This is when the best seo company Gold Coast comes in. Here are some common mistakes that I’ve seen many small businesses make when trying to grow their companies through global outreach:

Not having the right keywords in your content

It’s not enough to just have one or two keywords in your content; you need relevant ones that help visitors find what they are looking for. For example, if you have a website about cooking and baking, then someone searching “baking chocolate cake” might be interested in seeing your recipe on how to bake a chocolate cake at home without using an oven (because who needs one?).

Don’t use words that might be confusing to search engines or users when translating into other languages. One example would be the word “heroin” – don’t expect anyone using Google Translate will understand what this means!

Not using the right URL structure

One of the most important SEO tasks is to make sure that all URLs are consistent across all languages. In other words, if you have a page in English and French, the URL for each page should be exactly the same. If this isn’t possible because of technical limitations or because you have multiple domains, then you need to make sure that any redirects will send visitors to the right place on your site.

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Not using correct regional extensions

You want to make sure that you’re using the right extension for the right country. If you are operating in multiple countries, then each one will have its own ccTLD (country code top-level domain), such as or .de, etc. You also want to make sure that when it comes to pages and websites, there is consistent use of extensions at both levels:

  • Don’t use an extension like .com for multiple languages. This can cause issues with ranking due to Google’s understanding of what language each page is in based on its content and links.
  • Don’t use an extension like .co for more than one website (it’s best if all your domains are unique)
  • Don’t use the same extension across multiple pages or websites.

Not using regional extensions in your multilingual SEO strategy

Let’s say you’re a B2B company that sells software to companies in the U.S., Canada, and Mexico. You are also doing business in Germany and the United Kingdom, but it’s not your primary focus. Which country should you target with your regional extensions? There are two main considerations:

  • Your prospects’ language preferences and search behaviour
  • The availability of relevant keywords for each region


In this article, we’ve discussed some of the mistakes by the best seo company Gold Coast that you should avoid when creating a multilingual SEO strategy. The key takeaway is that your content needs to be localized and focused on keywords that are most relevant to your audience. It’s also important that you use regional extensions on URLs so they’re easily found by users in different countries who are looking for something specific (i.e., “watch movies online”).