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3 Biggest E-Commerce SEO Mistakes You Might be Guilty of

When it comes to e-commerce, the first step, according to the Top SEO Agency Gold Coast, is attracting customers. To do that, you need to create a great online presence – one that is optimized for search engine visibility. But despite your best efforts, you might still end up making some common e-commerce SEO mistakes that can negatively impact your business. 

In this blog post, we’ll highlight the three biggest e-commerce SEO mistakes and how to avoid them. So read on and learn how to stay ahead of the competition!

Shoddy Link Building

SEO is not a one-time task – it’s an ongoing process that you must keep up if you want your e-commerce site to rank high in the search engines. If you’re not careful, you might be guilty of some common e-commerce SEO mistakes, even the Top SEO Agency Gold Coast sometimes.

Top SEO Agency Gold Coast

Here are three of the most common: 

  1. Ignorance is not bliss when it comes to SEO. If you don’t know what you’re doing, your site will suffer. 
  2. You might be surprised at the number of e-commerce sites that have made these common link-building mistakes: not using keyword-rich anchor text, not using internal links, and not building quality backlinks. 
  3. Being cheap with your link-earning strategy can backfire badly. Not only will you struggle to rank high, but your site’s quality will also take a hit. Instead, invest in quality links that will help your site rank higher for longer.

Unoptimized Site Structure

E-commerce SEO is essential for successful online businesses. It’s not enough to have great products – you also need to make sure your site is optimized in the right ways to rank well in search engines. Research the right keywords and make sure your site’s structure and content are up to par. 

Also, make sure to use the right meta tags and keywords in your titles and descriptions to help improve your site’s visibility. If you’re making any of the top 3 e-commerce SEO mistakes, it’s time to correct them!

Not Prioritizing Security

E-commerce is growing at an unprecedented rate, with more and more shoppers choosing to purchase goods and services online. However, success comes with a price – if your site isn’t up to par with the latest in security standards, you could face serious consequences. 

Make sure you’re taking all the necessary precautions by keeping up with regular website maintenance and audits. Additionally, make sure you’re investing in good SEO so you can rank higher in search engine results pages (SERPs). 

Not only will this lead to more traffic and income, but it will also protect your site from shady tactics like PPC spamming. Finally, make sure you avoid compromising your site’s security by avoiding shady tactics like not using strong passwords.


E-commerce SEO isn’t easy, but it’s essential if you want to rank high in search engine results pages. The Top SEO Agency Gold Coast wants you to make sure you avoid the three biggest e-commerce SEO mistakes listed below, and you’ll be well on your way to success!